Bleach Romeo is an arts, creative industries and destinations consultancy by Sandra Tinari.

Sandra Tinari is a multidisciplinary creative, seasoned business and marketing consultant, writer and photographer. The award-winning business professional has almost 30 years of international experience spanning Australia, London, Europe and the Middle East.

Renowned for her leadership in strategy project development, operations management and marketing, Sandra draws on her extensive Australian and global experience.

Sandra is also currently a co-founder and consulting Director for Perth Sky Sculpture Park and Biennial Awards Exhibition. In liaison with the artistic director, Sandra oversees the Park development, strategy, operations and project management, artistic vision, marketing, fundraising and community engagement. An ambitious community-driven cultural initiative, the Sculpture Park will be a large-scale space for contemporary art of national significance when it opens in 2026.

Key skills include:

• Strategy and Operations

• Project Management

• Artwork Scoping and Development

• Stakeholder Liaison and Community Engagement

• Branding, Marketing and Digital

• Content Creation - Writing and Photography

As a senior consultant, Sandra has contributed to high-profile projects, including Art Dubai, Dubai Design Week, Downtown Design, Dubai Fashion Council and Design Days Dubai.

Her entrepreneurial approach extends to commercial ventures such as launching Dubai’s Viya, a hotel and hospitality rewards technology app that generated AUD 54 million in annual revenue and attracted over 120,000 users within three years.

A key member of the opening team, Sandra also helped launch Dubai’s new arts/design university, DIDI, in partnership with MIT and New York’s Parson School of Design. Her work here included business development, marketing, and designing large-scale public art installations alongside extensive public speaking at design fairs, alongside collaborations with Apple and IDEO.

With a Bachelor of Arts from Curtin University, Sandra began her career as a journalist/photographer, transitioning into marketing, business and consultancy roles. Her globally published content and media work focuses on destinations, arts and creativity, with a notable arts and design column in Emirates Airlines’ Open Skies magazine for six years.

With a commercial mindset and her media expertise as a professional writer and presenter, Sandra won multiple large-scale grants in 2024 totalling $500,000 plus for her West Australian clients through her grant writing, presentations and pitch services.

She has also earned multiple marketing and customer experience awards and her proven expertise spans industries including arts and design, lifestyle, destinations and hospitality, financial services, real estate, and engineering.

email
Kalamunda, 6076, Western Australia